Today, families leave with 4 decent shots and 200 blurry ones. Poolr changes that. Mum, Dad and the kids share into one pool - every enclosure, every reaction, every "look at that one!" - and the whole family goes home with the whole visit.
Step 1
QR on the ticket
Every booking - online or at the gate - generates a unique pool. The QR prints on the ticket or arrives in the confirmation email.
Step 2
Scan as you arrive
Family scans, lands on a branded page in their browser. No app. No signup. Done in 6 seconds.
Step 3
Photos flow all day
Every member of the family shares into the same pool. Lion enclosure, penguin feed, gift-shop chaos - every angle, automatically.
Step 4
The album follows them home
Notification that evening: "Your day at the zoo - 64 photos." Families share it with grandparents. You stay in the story.
A free perk for families that quietly becomes your best marketing asset.
Conservation storytelling
A permission-cleared photo library of your animals - natural behaviour, real visitors, every season. Your social calendar writes itself.
Higher visitor satisfaction
"Best day out - they even sent us our photos" beats any review you can buy. NPS visibly lifts on partner sites.
Repeat visits
The album reminder is your highest-converting return-visit campaign - and it lands at the exact moment families are reliving the day.
Gift-shop revenue, online
Visitors can order prints, photobooks, framed canvases of their day from inside the pool. Revenue share with you on every order.
Education tie-in
Use the visitor library for school programmes - "real animals, photographed by real kids on real visits" lands differently than a stock photo.
Spotless on GDPR
Family-scoped pools, consent gate at upload, no PII shared. Audit-ready data flow. Your trust team will sign in a meeting.
Designed around visit volume, not headcount. The more you grow, the cheaper per pool.
Small park
£149
/month
Up to 1,000 visit pools per month. Branded pool pages. Email support. Perfect for independent wildlife centres and rare-breed farms.
Start free trial →Regional zoo / aquarium
£399
/month
Up to 10,000 pools per month, multi-enclosure dashboards, ticketing webhook, your branding, dedicated onboarding.
Talk to us →National / safari group
Custom
enterprise
Unlimited pools, deep ticketing integration, multi-site, white-label, revenue-share on prints, SLA. Built around your booking stack.
Enterprise call →Print and photobook upsells available on every plan. Revenue share negotiable per partner. Standard pool pricing →
Do families need to download an app?
No. They scan the QR on their phone and upload directly from the camera. Works on every phone, every browser, no install. Around 87% participation across partner pilots.
Can we use the photos in our marketing?
On partner plans, yes - visitors grant a non-exclusive marketing licence at upload. You get a permission-cleared, dated, enclosure-tagged photo library. Compliance built into the consent text.
How does the integration with our ticketing work?
Your booking platform (Roller, Gateway, Galaxy, Square Events, Eventbrite, or in-house) sends a webhook to Poolr with the booking details. We generate the pool and return the QR code + landing URL. Your confirmation email includes it automatically. Typically half a day of wiring.
What about visitors who buy at the gate?
Two options: (1) print a daily QR code at the gate that any walk-in can scan, or (2) hand-held POS prints a unique QR on each gate-bought ticket. Both work - pick whichever fits your existing flow.
Can we white-label?
Yes - on Regional and National plans. Custom domain, your logo on the pool page, your colours, your branded upsell flow. Visitors see your brand throughout.
What does success look like?
40 - 60% of bookings open the pool, 30 - 45% upload at least one photo, 5 - 10% order a print or photobook. The UGC library compounds independently and is worth the partnership cost on its own.
15-minute partnership call - we'll show you a live pool from a real visit and quote you in writing.
Book a 15-min partnership call →